What Is Search engine optimization And Why Is It Important?

Search Engine Optimization is the practice of increasing the quality and quantity of targeted organic traffic(non-paid) on our website or blog to increase the visibility in search engines for a particular keyword or search. 

To drive organic traffic to your site you need to know The 6 types of SEO

To improve your organic ranking, you should follow the six methods which are given below to rank your site for the targeted keywords.

1. On-Page SEO:

On-page SEO Aka(Also known As) On-Site Seo is all about, what you are doing on the website to increase the organic traffic of the website. the things like content optimization, title tag, internal linking, URL, and image optimization.

 2. Off-page SEO:

Off-page SEO Aka(Also known As) Off-Site Seo is all about, what you are doing outside your website to increase organic traffic of the website. the main factor of off-page SEO is taking backlink from an authoritative site which gives the ranking signal for your site.

3. Technical SEO 

Some Experts say that technical SEO is a part of on-page SEO, but people treating as a different aspect of SEO. Technical SEO is related to on-page SEO factors.

search engines provide priority to the responsive website which performs well in mobile and with the help of that, you can attract mobile visitors. 

page speed is the most important ranking factor, if your webpages load slowly then you can lose the audience who want to visit your site and also a chance of penalizing by the Google ranking algorithm. HTTPS is also a ranking factor from May 2021 according to the core web vitals which is given by Google itself. 

Using schema markup you can explain easily what is your page is all about so that search engine crawlers easily understand your content which makes you rank better in the search engine result pages and pass authority to your site.

4. Local SEO

You have to focus on local SEO(search engine optimization) because the businesses running online only and they have a physical location for business, and they want to increase customer visits.

If customers do not reach, then you will not be able to make money that’s why you need to do local SEO to increase store visits. you need to focus on google my business and provide relevant data to customers like address details, phone numbers, reviews, opening hours, and other useful details related to your business.

5. App store optimization(ASO) 

App store like Apple’s app store and google’s play store get huge searches every day and its increases day by day. If you want to increase app download then you have to do ASO(App Store Optimization) to increase more visible to the relevant users.

the first impression of the app is the app title and icon so you need to make the title more descriptive and make an icon that attracts users. 

make the description keyword optimized, users search for that keyword and also use similar to that keyword. In the description, you should use meta tags which also includes that keyword people search for and make more and more backlink for your app. It will increase chances to rank in-app store and gives more visibility to your app.

6. YouTube SEO

If we talk about the most popular search engine in the world then Youtube is one of them and ranking on youtube is a goldmine to drive more traffic and optimize content according to the youtube algorithm to grab the audience of that search engine. 

Make the title and description more descriptive that’s why search engine understands your content easily and use targeted keyword in the title and description which you want to rank for. You also need to do off-page SEO like link building for your video.

What is SEO and how it works? 

SEO is the organic way to drive traffic from search engines. Users expect the best services from Search engines. 

This shows that providing results on search engine result pages is relevant to the users but also maintains the quality of content that users search for. search engine crawl, index and shows that result to the users when users search for that specific keyword.

There are various benefits of doing SEO. By doing enhancement in SEO you can increase visibility in search engine which helps you to grab the customer and make it as a regular customer by providing better services to the user and try to provide quality content.

engage the audience on the website by doing this you will increase the search engine visibility easily and get organic traffic to your website. If you want to take fast results then you have to focus on Search Engine Marketing strategies.


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