Introducing Neeva: An Ad-free Search Engine in 2021

Image credit: Neeva.co

Sridhar Ramaswamy is the Founder of Neeva Search Engine. Search engine Google has faced several competitors time to time and none have succeeded in overtaking the search giant. Companies like Bing, Yahoo!, and DuckDuckGo have each taken their stability yet Google still maintains approx 90% of the search engine market share.(source)

The search engine’s success enough to shows that its ability to deliver quality, relevant results to searchers. It maintains time to time at the forefront of innovating an algorithm that can match searchers’ needs.

After working 15 years with Google as a vice president of Ads and Commerce, Sridhar Ramaswamy, believes the search giant has its vulnerabilities. After 15 years with the company, he left in 2018 to start his own search engine called Neeva.

What is Neeva Search Engine?

Neeva is an Ad-Fee Search Engine, If you want to use this then it requires a subscription. It can be linked to personal accounts like Microsoft Office, Dropbox, or Google.Apart from users searching the web, users are also able to search their personal documents like emails, presentations, and more.

The search engine is not being built from the ground up and keep faith on Bing search results. neeva search engine will pull in data from different sources such as weather.com, Apple Maps, and Intrinio stocks.

The company has raised $37.5 million in funding from venture capital firms Greylock Partners and Sequoia Capital. There is a waitlist to subscribe to the search engine and initial users are given free to use till the end of this year. After the successful use of the first year, users can pay less than $10 per month.

Founded by former Google ad boss Sridhar Ramaswamy, Neeva was publically announced in June, and You.com was announced this month by former Salesforce Chief Scientist Richard Socher. While taking a significant slice of search market share away from Google might be part of their overall goal, and this is what many marketers would like to see, success as a new search engine is contingent upon many factors and may come in a more modest form.

At scale, an ad-supported product serves the company that shows you ads, it does not serve you.” With this thought, Sridhar Ramaswamy and Vivek Raghunathan, IIT alumni and former Google employee, are ready to roll out Neeva search engine, an ad-free, private search product by the middle of this year.

“The ad model has been great for bringing search to everyone on the planet, but over the time, there is more pressure to show more ads and not really what the user wants from this search engine. Our aim is that we further create a much better search product, focusing solely on what a customer needs,” says Ramaswamy, the CEO of Neeva search engine, speaking on a video call from his California home. Founder of Neeva search engine, Raghunathan studied at IIT Mumbai and was earlier vice-president of Monetisation at YouTube.

Ceo of neeva, Ramaswamy With a team of 45-person in the US, they planned to roll out Neeva in “four-five months”, first in the home market of the US and then after English-speaking regions like Western Europe, Australia and India. “Fortunately we have a great team of engineers, designers and product managers, and very good backers,” says Ramaswamy. Neeva has raised $37.5 million till now, with equal investments from Greylock, Sequoia Capital and Ramaswamy himself.

Sridhar Ramaswamy

Image Credit: Fortune

The product will be different from people are using in as previous, it provides a single window for search and queries into personal data on services such as Dropbox and email accounts. At some level, things like how you crawl the web, how you can index the basics are similar,” he says. Like Google, Neeva will also use AI(Artificial Intelligence) and machine learning to create the secret material for rankings in search engine result pages.

On Suspicion that may arise regarding personal data, Ramaswamy says, “We guarantee that the product and company are designed in that way that personal data is indexed to serve your results. A blog on Neeva also reiterates its commitment to be ad-free, And it guarantees that “your data will never be sold in any form, and it promises that search history will be deleted by default after 90 days. (Google’s default is 18 months.)

What are the advantages of an ad-free search engine?

The idea behind being ad-free search engine is that it will enable Neeva to entirely focus on providing quality user experience. Ultimately, the belief is that this will provide a better product in the long-term for its users.

DuckDuckGo is an ad-based search engine that protects the privacy of its users by not selling the data to advertisers. From 2015 to 2019, the search engine saw nearly a 400% increase in total queries. (source) The search engine’s day by day improvement can be in part attributed to a growing concern among consumers about data privacy.

Neeva will also provide users with similar protections and even has a Digital Bill of Rights that states their principals about privacy.

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