According to a recent survey by Animoto, 82% of people watch online videos every week. In addition, Facebook has been steadily pushing video content onto its users’ newsfeeds for the past few years, with 300 million hours of video watched every day on Facebook and 50% of that being viewed without sound. This represents a huge opportunity for businesses to take advantage of this trend and start using video as part of their social media strategy.
Video marketing is not a new concept. However, in a world where time is of the essence, social media users have become even less tolerant of content that does not grab their attention immediately. If you are trying to get your audience’s attention but having a hard time doing so, consider making your videos more interactive.
The following are some of the biggest benefits video content can bring to your social media strategy:
Video content increases engagement on social media
Social media is a powerful tool for businesses of all sizes. It is, however, a very different platform than your company’s blog and requires a different strategy for content. While your blog is all about quality, your social media strategy should be about quantity. Video content is one of the best ways to get more engagement on your social media channels. Not only do people spend more time with video content, but they also tend to share it with others more often.
According to a study conducted by Animoto, people are 64 percent more likely to share a video on social media than other kinds of content. Other reports have found that video content is shared 1,200 percent more than text and link-based content. That’s not just a significant difference; it’s an astronomical one! With the increase in sharing, video content also increases the time a user spends with a brand.
Video content can be used for SEO purposes
content is widely appreciated by users and is more likely to be shared on social media. However, there is another important aspect to understand: the role of video content in search engine optimization. It is well known that search engine algorithms are getting more and more advanced.
This means that the visibility and ranking of a website in search results will continue to be affected by factors other than backlinks and keyword density. Fortunately, one of those factors that directly impact the ranking of your website is the use of video content.
While SEO practices have been around for a long time, the use of video content, especially on a blog, is a relatively new approach. Videos can be used to rank well in search engine results and can be used as a way to increase traffic to your blog.
How to include video in your social media strategy
Video is undeniably one of the most engaging ways to get your message across. The statistics speak for themselves: 90% of consumers say that video increases their understanding of a product or service, 85% say that video increases their trust in a brand, and 80% say that video positively influences their opinion of a brand.
But how can you use video to grow your business? The first and most important thing you should know is that video is not just a social media tactic – it’s an integral part of effective digital marketing. So, no matter what your business is, video is your best choice.
How to Create a Video Strategy for Your Business
Marketers are increasingly turning to video content to help drive their business goals. A recent study found that 93 percent of B2B marketers use video for marketing purposes, and 55 percent of B2B marketers said that video was the most effective marketing tactic.
Video can be used for a variety of things, including educating potential customers on a new product or service, training employees, and even entertaining your audience. You can use a simple editor to make videos online and achieve the goal of creating professional-looking pieces of content.
While there are several different types of video content that you can create, including video ads, explainer videos, and promotional videos, the most popular form of video content is still the humble video blog post.
What Content Works Best in Videos?
Videos are a great way to make a lasting impression on your audience. They can be used for advertising, educational or training purposes, or entertainment. But the question is, what kind of content works best in a video? You can use video for virtually any kind of content. It’s a great way to advertise your products and services, it’s a great way to provide educational information, and it’s a great way to entertain your viewers.
The best content for a video is anything that would be entertaining to watch or anything that would be useful to watch. Videos are great for answering questions that can’t be answered through text, so questions like “Why do I need this?”, “How does this work?”, and “How can I use it?” are great for videos. They’re also great for more complex topics like the technical specifications of a product. If you have a very complicated product with lots of options, a video might be the best way to explain it.
What is the best platform to promote video content on?
Social media has become a great platform for businesses to reach many of their customers with just one post. But how can you make your videos go viral and reach even more people? You must post on all social media platforms and use the right tools to promote your videos. Video is a great way to share your brand’s story.
Whether you are creating a promotional video to give viewers a behind-the-scenes look at your business or product or an explainer video to help describe your company, video is an efficient and effective way to reach your target audience.
Video also has SEO benefits. The more videos you post, the more optimized your website is. You should also post videos on all of your social media platforms. There are a lot of people viewing videos on Facebook, Instagram, and Twitter, but keep in mind that they all have their own unique dynamics. Some users prefer watching videos on their mobile devices, while others are more likely to watch on a desktop.