Google Sandbox is a term which is used by Google to prevent new website to rank well in Google’s Search Engine Results Pages (SERPs) for a specific time period and the time period varies from site to site. In 2004, Many SEO experts found that during their first few months new websites is not ranking well on Google. sites easily indexed by google but not ranked by google even for low competition keywords, but in other search engines like Yahoo, Bing, and DuckDuckGo they ranked well.
Google sandbox effect is only seen on google search engine and this effect lasts for weeks and months and it varies from site to site it doesn’t fix. Rand Fishkin said that about nine months SEOmoz was in Google Sandbox. Google never officially confirmed about the Google Sandbox effect. But many SEO experts is very confident about his existence and they found sandbox effect in ranking new website.
Many SEOs claim that their website started ranking in a month in the search results, but on the handsome SEOs think that there is something that exists that is stopping the website to rank higher in search results in the first few months. We observe that even a new website can rank in a short period of time.
Why a new website face difficulties to rank high on Google?
Google’s experts said that they need all the authentic data to rank a new website. A new website must show its expertise, authoritativeness, and trustworthiness to Google, and also they have a good backlink profile. You have to win google’s trust in a very short time period to rank high in search engine result pages.
I give you some reasons why a new website faces difficulties to rank high on Google.
To understand the relevancy of your website for a particular niche because google needs to go through your website’s pages. If your site has not enough content then google will not able to understand well and even not able to know what is your website meant for, so try to put more content on the website to understand well for Google.
2. Low number of backlinks
A backlink is one of the reasons for ranking a particular website on search engine result pages. If a website has a low backlink then you need to focus on making more backlinks to rank better on google.
3. Fewer user signals
Google takes some time to know about your behavior of your website visitors. This is the reason, it will not rank your website higher in search results. Google analyzes the data of click-through rate, bounce rate, and dwell time for ranking your website in search engine result pages.
4. Lack of quality backlinks
A backlink is one of the main ranking factors to rank a website on google. If the content has a low backlink profile then your website is not able to pass link juice through internal links. According to my opinion ranking and the number of referring domains make a great combination.